Hello, I’m Zulaikha Salim,
I am a Malaysia-based Product Designer with a strong background in helping companies transform ideas into user-centered digital products. My experience spans B2B SaaS platforms, product, UI/UX, and creative direction, giving me a unique blend of design craft and strategic leadership.
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Through these experiences, I’ve learned that great design is a balance of vision and hands-on execution. I believe in designing with empathy, guiding teams with clarity, and collaborating closely with cross-functional partners to bring impactful products to life.
This approach allows me to bring both strategic perspective and practical execution, ensuring that the design solutions I lead are grounded in real user needs and business goals.
My passion remains in the details. Whether I’m crafting UI/UX for complex SaaS platforms, a website or a landing page, or shaping a digital campaign, I’m a hands-on designer who gets the work done.
This approach ensures the design solutions I lead are always grounded in real user needs and business goals.
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My Capabilities
Product Design
(UI/UX, SaaS platforms, apps & websites)
Creative Direction
(Branding, Design Systems, Campaigns)
Visual Design
(Graphic Design, Marketing Collateral)