Bath & Body Works

Overview

Bath & Body Works is renowned for its seasonal collections and product-focused campaigns. As part of their digital strategy, I worked on creating engaging digital materials to elevate their campaigns. This included designing landing pages, email campaigns (EDMs), and a page takeover advertisement on Clozette, ensuring a cohesive and impactful brand presence across platforms.

My Role

I was responsible for:

Designing landing pages, EDMs, and the Clozette page takeover advertisement to align with brand identity and campaign objectives.
Collaborating with developers to ensure seamless implementation of designs.
Coordinating with the marketing team to localize campaign materials for regional audiences, including Malaysia, Singapore, Thailand, and Indonesia.

Challenges

The challenge was maintaining a consistent digital presence while adapting to the fast-paced nature of seasonal campaigns. Each campaign required unique creative elements to highlight products while ensuring timely delivery under tight deadlines.

01.

Action

Campaign Design

Created dynamic landing pages using Photoshop to highlight seasonal promotions and featured products
Designed responsive EDMs that communicated key offers effectively to regional audiences.
Developed a Clozette page takeover ad to maximize visibility and engagement.

Collaboration

Partnered with the marketing team to ensure all materials aligned with campaign goals.
Worked with developers to ensure smooth transitions from design to implementation.

02.

Solution

Designed visually captivating digital materials that adhered to brand guidelines while incorporating fresh, seasonal aesthetics.

Optimized the Clozette page takeover for maximum impact, aligning the design with the campaign’s theme and call-to-action. Ensured consistent branding across all digital channels

03.

Impact

Strengthened Bath & Body Works’ regional digital presence through cohesive and on-brand designs.
Enhanced user engagement with seasonal campaigns across multiple regions.

Personal Takeaway

Working on Bath & Body Works campaigns taught me the importance of balancing creativity with consistency in fast-paced environments. Collaboration with marketing and development teams was key to delivering high-quality results under tight deadlines.