Overview
Cinta Mauve is a romantic and editorial-inspired wedding stationery brand offering custom-printed and digital invitations. As part of the brand’s growth strategy, I designed and developed its official website to reflect its soft, refined identity—while also supporting product discovery and client inquiries.
This was a hands-on project where I managed both the design and web development using WordPress, from initial wireframes in Figma to the final live website.
View Live Site: www.cintamauve.com
©2025
My Role
Role: UI/UX Designer & Web Developer
Tools: Figma, WordPress
Collaboration: Independent project under Cinta mauve brand
Goals & Objectives
- Communicate the brand’s timeless and elegant tone
- Showcase printed and online invitation offerings clearly
- Create a seamless flow for customer discovery and inquiries
- Ensure mobile responsiveness and visual consistency
- Build a scalable WordPress website that is easy to maintain
01.
Discovery
Reviewed Cinta Mauve’s brand identity and audience personas. Took inspiration from editorial wedding brands and modern-classic layouts like Dayenah Studios.
02.
Wireframes &
UX Flow
Mapped out user flows based on primary goals:
- Homepage for storytelling and introduction
- Collection showcase pages
- Online invitation add-on explanation
- Contact and inquiry pages
03.
UI Design in Figma
Focused on an editorial-meets-romantic style:
- Modern serif/sans-serif typography
- Muted mauve tones and generous spacing
- Minimal layout with image-led sections and soft hierarchy
04.
Development in WordPress
- Developed using WordPress
- Responsive layout across devices
- Integrated inquiry forms
- Optimized content sections for easy updates
Outcome
A timeless, editorial-style website that aligns with Cinta Mauve’s aesthetic and customer journey—from discovery to inquiry. It serves as the brand’s digital home and elevates the experience for couples looking for thoughtful wedding stationery.
View Live Site: www.cintamauve.com