Overview
Role: UI & Social Media Visual Designer
Client: EasyUni
To design visually compelling social media assets promoting the September 2025 student intake, specifically for Asia Pacific School of Business (ABS) and Management & Science University (MSU). The goal was to drive awareness, generate leads, and boost registration via coordinated social and web campaigns.
©2025
My Role
- Collaborated closely with the marketing team to identify campaign priorities for ABS and MSU.
- Designed Instagram and Facebook visuals, including static posts, carousels, and stories.
- Ensured strong visual alignment between landing page and social media for a seamless campaign journey.
Tools Used
- Figma – To mock up visuals quickly for client review or presentation.
- Adobe Illustrator – For custom icons, vector illustrations, and polished layout execution.
- Adobe Photoshop – For design and editing.
01.
Design Strategy
Visual Direction
- Bright, energetic tones to appeal to school leavers and young undergraduates.
- Focused on pink-blue gradients and strong white contrast to maintain EasyUni’s brand while staying scroll-friendly.
- Used institutional logos (ABS & MSU) subtly but clearly, giving space for their brand identity.
02.
Messaging Focus
- Emphasized USP of each university (e.g. industry-ready curriculum, global rankings, scholarships).
- Key CTAs included:
- “Apply Now for July Intake”
Layout & Format
- Developed both carousel posts (for storytelling and benefit breakdown) and single posts (for key announcements).
- Adapted visuals into Instagram Stories and highlight covers for campaign continuity.
- Used clear headline hierarchy:
- Bold Title
- Short Subtext
- Prominent CTA Button
Final Deliverables
Asia School of Business Ads
Ads 01
Ads 02
MSU Ads
Ads 01
Ads 02
