Overview
Designed modern, eye-catching packaging for IPMart to enhance brand recognition and customer appeal. The goal was to create packaging that reflects IPMart’s innovative spirit while standing out in the competitive tech accessories market.
©2011 — 2013
My Role
- Conceptualizing the design based on brand identity
- Designed packaging layouts and mockups
- Ensuring the design adhered to production specifications
- Collaborating and working closely with the 3D designer and production team for material selection and print quality checks
Design Process
Research & Inspiration:
Conducted market research to analyze packaging trends for tech products and identified design elements that resonate with customers.
Concept:
Explored various design concepts focusing on minimalism and functionality to convey a sense of quality and innovation.
Challenges & Solutions
Overcame challenges by optimizing design for both aesthetics and production efficiency without compromising quality.
Cupbox Packaging
4kg & 1kg
Power Bank Packaging
Personal Takeaway
This project emphasized the importance of adaptability and efficiency, especially when reusing layouts to meet tight deadlines without compromising design quality.