Overview
Michael Kors, a global fashion powerhouse, required digital marketing materials to support regional campaigns in Malaysia, Singapore, Thailand, and Indonesia. The goal was to create visually appealing landing pages and EDMs (email direct marketing) that captured the brand’s luxury appeal while tailoring content to regional audiences.
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My Role
I was responsible for:
- I was tasked with designing the landing pages using Photoshop, ensuring they reflected the brand’s guidelines.
- Collaborating with developers to ensure seamless implementation of designs and to ensure smooth on all devices.
- Coordinating with the digital manager to localize campaign materials for regional audiences, including Malaysia, Singapore, Thailand, and Indonesia
Problem
The main challenge was to design landing pages that captured the luxurious essence of Michael Kors while making the shopping experience easy and seamless for users. The project also required quick turnaround times and close collaboration with the marketing and development teams to meet the campaign deadlines.
Challenges
- Designing for a luxury brand while keeping the pages clean and elegant.
- Working within tight deadlines to meet the campaign schedule.
- Coordinating with the marketing team for creative direction and with the developers for implementation.
01.
Action
Campaign Design
- I began by understanding the campaign objectives, the campaign’s goals, key messaging and audience preferences.
- Using insights from the digital team, I created wireframes to outline the structure of landing pages.
02.
Solution
Design & Collaboration
- Using Photoshop, I designed the layouts for landing pages and EDMs, focusing on delivering high-impact visuals that aligned with Michael Kors’ guideline and campaign goal.
- I collaborated with developers to ensure seamless implementation in Malaysia, Singapore, Thailand, and Indonesia website.
The final landing pages were designed to deliver a luxurious and engaging user experience. Each campaign page featured:
- Product Highlights: Showcasing the collection’s key pieces.
- Hero Section: High-quality visuals with bold headlines to capture attention.
03.
Impact
The campaigns successfully attracted regional audiences, showcasing Michael Kors’ products in a visually captivating and cohesive manner. The streamlined collaboration between teams ensured timely delivery, and the consistency across landing pages and EDMs enhanced the brand’s luxury image in the region.
Personal Takeaway
This project emphasized the importance of balancing creative design with tight deadlines. The experience of creating wireframes, collaborating across teams, and delivering tailored designs taught me how to efficiently manage regional campaigns while maintaining a high standard of quality.