Overview
Sentimen is a brand focused on [insert their key focus—e.g., mindfulness, wellness, cultural narratives—based on their actual mission]. I was brought in to design and develop a website that reflects the brand’s calm, thoughtful voice and premium feel.
My role covered the end-to-end process: from designing wireframes and high-fidelity mockups in Figma, to implementing and customizing the live site on Squarespace.
View Live Site: www.sentimen.my
©2025
My Role
Role: UI/UX Designer & Web Developer
Tools: Figma, Squarespace
Collaboration: Worked closely with the brand designer
Goals & Objectives
- Create a clean, editorial-style layout that supports storytelling
- Translate brand identity into digital design
- Ensure responsive, accessible, and easy-to-navigate pages
- Build a scalable Squarespace site the team can update independently
01.
Discovery
Collaborated with the brand designer to understand the visual language and tone. Reviewed competitor sites and inspiration
02.
Wireframes &
UX Flow
Mapped out user flows based on primary goals:
- Learn about the brand
- Read content/stories
03.
UI Design in Figma
Created a modular layout with:
- Image-driven sections for storytelling
- Soft serif and sans-serif typography pairing
- Generous white space for a calming feel
04.
Development in Squarespace
- Custom layout blocks for flexibility
- Responsive design adjustments
- Integrated email sign-up and social media
- Light animations
Outcome
- A modern site aligned with the brand’s mission
- Smooth handover process with content owners
- Fully mobile-friendly and scalable
Live Site: https://sentimen.my/