Overview
Tanabah Cafe, nestled in the serene surroundings of Tasik Kebun Serendah, launched with a vision to provide visitors with a relaxing culinary experience. I was entrusted with creating graphics to promote the cafe’s grand opening and establish its visual identity.
©2023
Problem
The cafe required cohesive branding materials to attract visitors and align with the tranquil yet modern vibe of Tasik Kebun Serendah.
Challenges
- Reflecting the natural, inviting atmosphere of the cafe in the designs.
- Meeting tight deadlines to ensure all materials were ready for the opening.
My Role
I was responsible for designing the menu, posters, flyers, and social media graphics to promote the cafe’s opening and offerings.
To capture the essence of the cafe, I worked closely with the team to understand their brand vision. Using Adobe Photoshop and Illustrator, I created:
- A clean, easy-to-read menu highlighting the cafe’s offerings.
- Posters that showcased the cafe’s rustic charm and communicated key opening details.
- Social media posts that generated buzz and reached the target audience effectively.
Personal Takeaway
This project demonstrated the importance of cohesive branding, even for small-scale openings. It was fulfilling to see the designs resonate with the cafe’s ambiance and connect with its audience.