Overview
For the Christmas Gift Guide 2015, Victoria’s Secret aimed to captivate audiences with a seamless digital shopping experience. This campaign targeted key regions, including Malaysia, Singapore, Thailand, Indonesia, and China, with a focus on festive elegance and accessibility.
©2015
My Role
I was responsible for:
- Designing landing pages, EDMs, Facebook ads, and GDN banners to align with brand identity and campaign objectives.
- Collaborating with developers to ensure seamless implementation of designs.
- Coordinating with the marketing team to localize campaign materials for regional audiences, including Malaysia, Singapore, Thailand, Indonesia, and China.
Problem
The challenge was maintaining a consistent digital presence while adapting to the fast-paced nature of seasonal campaigns. Each campaign required unique creative elements to highlight products while ensuring timely delivery under tight deadlines.
01.
Action
Campaign Design
- Created dynamic landing pages using Photoshop to highlight seasonal promotions and featured products
- Designed responsive EDMs that communicated key offers effectively to regional audiences.
- Design GDN ads & Facebook Ads.
Collaboration
- Partnered with the marketing team to ensure all materials aligned with campaign goals.
- Worked with developers to ensure smooth transitions from design to implementation.
02.
Solution
Designed ad, EDM, and landing page that adhered to brand guidelines while incorporating fresh, seasonal aesthetics.
03.
Impact
Successfully launched the campaign across four regions within the deadline. Enhanced user engagement through cohesive, visually appealing assets.
Personal Takeaway
Working on Bath & Body Works campaigns taught me the importance of balancing creativity with consistency in fast-paced environments. Collaboration with marketing and development teams was key to delivering high-quality results under tight deadlines.